All my life, I embraced healthy habits. Staying active regularly, eating vegetarian family meals, and a number of other examples. When I got to college, eating healthy wasn’t as easy. In fact, it was an obstacle for most of my peers. Pizza, french fries, ice cream, and beer were what was readily available. Fruits and vegetables, not so much.

"Why is this?" I asked. The more I dug, the more I learned about the obstacles to healthy eating at college, the disparities that exist in communities that are under-resourced, food deserts, how unhealthy eating affects us, how people in my community are impacted by the lack of access to affordable, high quality, fruit, vegetables, and so much more. So naturally, I began thinking, how can I do my part and create change in my community?

Tapping into my love of healthy living, wellness, and wanting to help my community live healthier lives, Flora was born. I started in my parent’s living room (thanks Mom and Dad) and now we are the best produce delivery company in Wisconsin.

Our mission is to make it easier for all people to access healthy food options and eliminate all American food deserts. I can still remember the first box I ever delivered. The smile on their face and the fulfillment in my heart was indescribable. That's when I knew what my purpose was. To change the world through food.

Come help change the world with me.

Jalen

Founder